

The Coney Island Experience was created for the Love Never Dies official site as an interactive playground of funfair games. Love Never Dies is the follow up to the hugely successful Phantom of the Opera written Andrew Lloyd Webber. I have to say that it’s one of the most visually rich sites I’ve worked on so far, and also a lot of fun to design.
To create Coney Island a 3D model was first created and textured. The model consists of over a million faces and 250megs of textures. From this fly though renders were created for each point in the funfair out-putting over 17 Gigs of HD frames.
Each game was firstly visualised in PhotoShop combining 3D renders, photography and hand drawn elements and then put together in flash. Visitors to the site can sign up and save their scores to game and global leader boards.
Created at Outside Line studio for The Really Useful Group.
Via electrolyte.co.uk

“Shopping turned on its head” isn’t just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.
Check out more pics.

“Shopping turned on its head” isn’t just a meaningless tagline for GAP. They literally mean it. To promote their new loyalty program, Sprize, the GAP in Vancouver, BC turned its entire store upside-down. All of the mannequins, displays and even the sign were flipped, as well as some cars and a hotdog stand outside of the store.
Check out more pics.